Game Live Operations

More content, better balance and monetization — live ops that keep your game thriving.

Keeping Your Game Alive

Sustaining a successful mobile game requires more than just a great launch — it demands ongoing attention and strategic improvements. At 24Play, we ensure games remain engaging through frequent content updates, carefully planned in-game events, and dynamic balancing.

By analyzing player behavior, we fine-tune mechanics, optimize monetization strategies, and introduce fresh challenges to keep the experience exciting. With real-time issue resolution and rapid adaptation to trends, we maximize retention and player lifetime value.

  • Optimize player retention with regular content updates.
  • Increase revenue through live events and special offers.
  • Improve user experience with real-time balancing and fixes.
  • Enhance engagement with data-driven personalization.

Live Ops is about timing, empathy, and precision. The right update at the right moment keeps communities thriving and worlds evolving.

- Alex Apakhov, Head of Production

How We Keep Players Coming Back

We analyze player behavior, refine gameplay, and implement strategic adjustments to maintain excitement and maximize your game’s potential.

  • Expert-driven approach tailored to mobile gaming;
  • Continuous performance monitoring and live adjustments;
  • Engaging event strategies to maintain player interest;
  • Monetization solutions that maximize profitability;
  • Fast response to in-game issues and player feedback.
Frequently Asked Questions
01. What makes 24Play stand out from other development studios?
02. What types of games do you specialize in?
03. How do you approach the co-development process?
04. How long does a typical project take?
05. Can you help improve an existing game?
06. Do you offer long-term support and updates?
07. What are playable ads and how can they benefit my project?
08. How can we get started working with 24Play?